Managed Service Providers (MSPs) typically relied on the old methods of selling – cold calls, door-to-door outreach, and building sales teams. This approach is now beginning to fail in today’s digital world. It’s dangerous and outdated due to the high cost, lengthy periods of ramp-up, as well as the short duration of sales representatives. MSPs still invest a significant amount of money on outbound strategies that yield little, whereas other B2B sectors place more emphasis on marketing than sales.
The truth is, relying solely on sales before building demand is similar to putting the cart before the horse. Even the most successful salespeople can’t succeed without a steady flow of prospects. This is why forward-thinking MSPs are now turning their attention to paid-per-click marketing to give MSPs a smarter way to attract leads who are already looking for what they can provide.
What is it that makes PPC for MSPs So Effective?
PPC is a great way to connect with buyers who are actively looking for services like managed IT support, helpdesk outsourcing, and cybersecurity. PPC is more efficient than cold outreach due to the fact that it is able to identify demand at the time of its occurrence.
MSPs can be found on the first page of Google, specialized LinkedIn feeds and even YouTube videos for mid-sized and small business decision makers. This type of advertisement doesn’t just drive visibility it brings in-market leads that are far more likely to convert.
The return on investment is also much more easily tracked than traditional sales techniques. Instead of figuring out which calls may result in a specific destination, you can know exactly what ads are performing and which keywords are performing and what the actual cost per lead is.
Why Most campaigns fail when they lack the right skills
An effective PPC campaign will require more than simply increasing your Facebook status or selecting a few Google Keywords. MSPs focus on a particular audience. To reach the audience efficiently, you need to have industry-specific knowledge. It’s here that a PPC agency specializing in MSPs could make a huge difference.
A qualified MSP advertising agency knows how to:
Speak directly to business difficulties such as downtimes security risks, downtime, and unreliable support.
Make ad campaigns that align to MSP packages and services.
Create landing pages that convert interest into inquiries.
Without this amount of detail, PPC campaigns can quickly turn into expensive experiments. But with the right guidance they can be effective engines of growth.
It’s better to focus on marketing first and sales afterwards.
The tradition of hiring a sales team before investing in marketing is beginning to shift. More MSPs are recognizing that demand generation should come first. If marketing is effective the sales team will be able to save time on research and spend more time closing.
PPC has a significant function to play in this respect. This enables founders and team members to concentrate on delivering value rather than following up on cold leads. When there is consistent inbound activity that’s when you should increase the size of your sales team, not prior to.
MSPs are able to expand their business faster and reduce time using this model. Plus, it meets today’s buyers where they already are online.
Final Thoughts
If your MSP is still using outdated sales-driven methods, it’s an appropriate time to look back and review. There’s an easier, more long-lasting approach to take, and it starts with reaching people that are already looking for solutions that you can provide.
MSPs should not solely focus on generating clicks. They must also find clients. A reputable MSP PPC company or MSP marketing agency can assist you to build a steady flow of quality leads, and help you free yourself from the uncertainty of cold marketing. Marketing has become more than just a matter of choice it’s a crucial part of the process.